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Alex MacInnes

  • LinkedIn

Global Editorial Director - Energy

Financial journalist turned content strategist; I am focused on l0w-carbon storytelling in the energy transition.

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about.

about

A versatile editorial director, I lead the low-carbon energy team of editors, designers, and producers to create accessible, dynamic content -- targeting specific audiences my client needs to reach.

I have years of interviewing senior executives, researchers, and top-level subject matter experts – translating their complex, technical work on lower-emissions solutions into content that reveals real-world impact across social media, owned channels, and thought leadership campaigns. 

Projects 

Low Carbon Solutions - Lithium

The ask ...  Create website content and copy for ExxonMobil's latest low-carbon business line. 

The delivery ... Wrote/edited narrative; scripted/produced product video; created infographic.

Low Carbon Solutions - Manufacturing

The ask ... Develop website educating manufacturers about ExxonMobil's low carbon solutions.
The delivery ... Created interactives showcasing new technologies; coordinated with UX designers; optimized messaging copy. 

Low Carbon Solutions - Hydrogen

The ask ... Highlight ExxonMobil's work in creating a new hydrogen market in hard-to-abate industries. 
The delivery ... Updated copy with new messaging; scripted videos/interviewed SMEs; coordinated with inter-agency teams. 

LinkedIn -- Corporate + Low Carbon Solutions

The ask ... Create content, messaging and editorial calendar for corporate and LCS LinkedIn feeds. 

The delivery ... Oversaw all editorial product; developed creative execution; aligned audience priorities and posting cadence. 

Video Gallery

From pre-production, to on-location and post-production, I have helped deliver a portfolio of videos that are on message, on time and on brand. Here's a sample of that work over the years:

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